Ecobike in CMD

Interview to Antonio Guerin (CEO for Ecobike) 2009 to analyze the electric bicycle industry.

The electric bicycle is a segment in progression and characteristics. Antonio Guerin, founder of Ecobike, has spoken of this, also assessing the change of year and the positioning of your company in the sector

Ecobike responsible for ensuring that the second part of 2009 was better than the first: "The first half of the year has been weaker, but the second we matched the sales figures of 2008. In regard to electric bike segment in general, according to information we have on our distribution network (300 outlets in Spain as well as the English Court, and other companies), the trend has been similar to the sector in general after initial slowdown recover. "

Good prospects for 2010
By 2010, Ecobike prospects are good: "We hope to regain the growth path we have followed during the years preceding the crisis. We perceive a much greater product knowledge, a growing interest, new forms of power cycling, and in our case, a great response to our great technical advances. Since our inception, we sold 10,000 bikes in Spain. "

Tranquility at the proliferation of flags
Guerin was not worried because every time there are more brands involved in the segment: "Ours is a market much more complicated than it seems, and therefore we have seen come and go to many companies in it. The truth is that none of them is introduced with its own electrical system and are specialists in electric bicycles. There are so many firms reported an advantage, as the product is known more quickly. Moreover, the entry of high-end brand helps position our product which is technically better, a more competitive price. The disadvantage is that this proliferation may confuse users and make it more difficult to identify the good. Finally, I consider that the entry of 'non-specialists' can be detrimental to the quality and service the product. "

The founder of Ecobike concludes that Spain is still far behind other European countries when using the electric bike: "The boom in the segment in Germany, Holland and England has not occurred here for several reasons: the cycling of city tour and is much lower than in other countries, the product is still unknown to the general public, and the use of the electric bike for recreation and other activities is still in its infancy. The areas with a strong tradition of using the city bike and walking one best selling utilities, such as Catalonia, Northern Zone, Lift, etc... "

Finally Guerin is very sure of the strength of Ecobike within the segment: "Besides being the pioneer in Spain are the only manufactures its own products in Spain and it incorporates its own technology. This allows us to see the future with great optimism as we are able to adapt very quickly to the needs that may arise in the market. "